Human Interaction with Technology and Information

Matthew Fingerman

Programming

6/25/84

3 levels of language

Machine language

Systems language

Application language

The hosts begin by talking about how Mac and Pc are not compatible and the problems that may cause in the future. There are different languages for different things such as science, art and education. Pl1, and four tran, are the most popular as of 1984, and the new system code is Cobal. Paul O’Grady talks about his product and the innovations that it has created. It shows how graphics can be made simply from easy text language.  Problems with Cobal include issues with syntax such as periods at the end of all statements. Apple Computer Co. representative talks about his use with Pascal programming and says that it is used for more general purpose then actual business use such as the Cobal. Cobal is trying to become more personal by diary and personal filing applications. The show continues by bringing a special guest, the President of Fourth, Inc. to discuss her new program language and its applications. The positive attributes of her program is that a user can use execute minor everyday tasks such as text, and very complex computations pertaining to graphics. She goes on to show how she can change the color of screen by using a combination of letters. They discuss whether there will ever be a single language. While the all agree that it would be nice, they agree that different languages are like tools, you need the right one for the right job. The new program they show is how they can now play blackjack on the computer, against the computer. The common beginning language on most PCs is Basic, but it is limited when you try to do anything complicated. They end the show by saying that once you learn a language others can be picked up very quickly.  

Matthew Fingerman

Computer Science – Project Data

November 7, 2007

                              Chinese Food vs. College Students: A reputable marketing campaign?  

a.      Describe the data (clear, precise)

I plan on using the webpage aolstalker, which comprises a search engine to look through the AOL data released in 2006. The site show what anonymous AOL users searched for in a given time frame. If I were to conduct this on a larger scale I could use larger search engines such as Google or Yahoo. To do this I will need to do other random searches to prove that all searches don’t include college related searches.   I will be trying to prove that a large portion of those who search for “Chinese Food” are college students. Therefore I would receive the numbers of the users given to me from Google/Yahoo that searched for Chinese food and I would examine their other searches that would be related to colleges.

b.      Why is this data interesting?

The data concerning what types of people search for Chinese food could be used in order to place ads on the campuses webpage such as the ads seen on the schools news paper, The Acorn. Currently there are several Chinese food services that advertize with pamphlets on campus but a detailed report on how many college students search for Chinese food would be extremely helpful for more wide scale marketing campaign. The information gathered could also help college campuses dining contracts more successful by supplying more food that students love. As well as dining contracts the data could also be used to help determine eating habits of college students and examine why the particular food is appealing.

c.       How do we obtain this data?

I will obtain the data by going onto aolstalker.com or if I were to conduct this search on a larger scale I could contact Google or Yahoo for search results for Chinese food. While at AOL stalker I can search though data free of charge; however, I would have to pay to get searches from Google or Yahoo. Once I gained the data base of items searched for, I could place in key words such as “Chinese food” and see who searched for that data in the search engine as well as the other items they searched for. The data will be easy to obtain and looking through the search results I can tell what college related sites they went to (eg. Facebook, universities, ect).

The data on a larger scale can be found at Google/Yahoo on the webpage below:

http://bizsolutions.google.com/services/

http://searchmarketing.yahoo.com/?cmp=Yahoo&ctv=fp_footer

The privacy settings for Google/Yahoo are explained here:

 http://www.google.com/intl/en/privacy.html

http://info.yahoo.com/privacy/us/yahoo/

d.      What questions will the data answer?

I want to be able to prove that college students are a large population of the Chinese food business. I will be able to get this by analyzing search result data from Chinese food and see what other searches they looked for that would relate to colleges and/or Universities.   

Extra: Brief finds from AOL stalker users who searched Chinese Food into the AOL search data

4 Users searched for Chinese Food in AOL search engine

¾ users searched for at least one University or College as well as Chinese Food

An example of how I would use the data would be as follows:

AOL STALKER - #562483 Searched: “Chinese food”

Other College related searches: facebook, Cleveland state university, University of Toledo 

a. Describe the data (clear, precise)
I plan on using the webpage aolstalker, which comprises a search engine to look through the AOL data released in 2006. The site show what anonymous AOL users searched for in a given time frame. If I were to conduct this on a larger scale I could use larger search engines such as Google or Yahoo. I will be trying to prove that a large portion of those who search for “Chinese Food” are college students.
b. Why is this data interesting?

The data concerning what types of people search for Chinese food could be used in order to place ads on the campuses webpage such as the ads seen on the schools news paper, The Acorn. Currently there are several Chinese food services that advertize with pamphlets on campus but a detailed report on how many college students search for Chinese food would be extremely helpful for more wide scale marketing campaign. The information gathered could also help college campuses dining contracts more successful by supplying more food that students love. As well as dining contracts the data could also be used to help determine eating habits of college students and examine why the particular food is appealing.

c. How do we obtain this data?
I will obtain the data by going onto aolstalker.com or if I were to conduct this search on a larger scale I could contact Google or Yahoo for search results for Chinese food. While at AOL stalker I can search though data free of charge; however, I would have to pay to get searches from Google or Yahoo. Once I gained the data base of items searched for, I could place in key words such as “Chinese food” and see who searched for that data in the search engine as well as the other items they searched for. The data will be easy to obtain and looking through the search results I can tell what college related sites they went to (eg. Facebook, universities, ect).
d. What questions will the data answer?
I want to be able to prove that college students are a large population of the Chinese food business. I will be able to get this by analyzing search result data from Chinese food and see what other searches they looked for that would relate to colleges and/or Universities.

- Matthew Fingerman (’11)

hey, I think I would be most productive as a project manager, but I do have a very little background in programming…. anyone wanna team up?

Does anyone know how you can undo or find edit in Microsoft Office Word 2007?

Thanks,

Matt