Mike Beideman & Emily Capkanis
The Target Audience of the Most Popular Websites
- Description of the data
The internet is a very popular tool especially for youth in our nation. People use it for shopping, entertainment, and research. There is a lot of potential for advertising on the sites as well as search results.
- Why the data is interesting
Websites operators want to know how to improve the user interfaces of their sites. Knowing the greatest number of users could help to improve content as well as advertising. Advertisers and website operators can improve business based on this data.
- How we can obtain the data
The first step is to identify the most popular domains on the web. This can be easily achieved by looking at already gathered data regarding popularity of websites. http://seekingalpha.com/article/25309-the-20-most-popular-websites
http://blog.compete.com/2007/10/30/top-50-websites-domains-digg-youtube-flickr-facebook/
The next step is to analyze the audience for each of these top sites and note specific information such as age, location, and possibly other interests. http://www.cbc.ca/technology/story/2006/10/06/tech-myspace.html - this link contains data regarding the ages of myspace.com users. This information is useful in determining the audience for the site. Information regarding the users of other sites may be found using simple searches; however, additional surveys of users may be needed to find all of the data we’re looking for.
- What specific questions the data will/can answer?
- Which websites are preferred under the age of 18?
- Which websites have a fan base of 21+ (advertising for alcohol)
- What region are users from? (for local advertising)
- Do the actual users match with the sites intended target audience
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